How to promote a home delivery service

If you want to increase home deliveries and promote the services of your business, don't forget to take advantage of Google tools and social networks

If you have just started a home delivery service for your restaurant or shop, you probably need ideas and suggestions to help you make it more efficient. Let's find out together which are the most effective tools to spread and promote your service.

How to increase home deliveries thanks to Google My Business

If you are wondering how to promote your home delivery service , know that Google My Business is the first tool you need to refer to to manage the online presence of your business, not only on the search engine, but also on Google Maps . To be able to use them, you must have a verified profile: for the moment the service is free. Thanks to it, you have the opportunity to create a card concerning your business, so that you can be found by those who are nearby.

Google My Business has been developed to support the searches of users who surf on the move with smartphones and tablets: you cannot help taking advantage of it to achieve your goals.

Promote the takeaway service with cutting-edge ideas

The description of your business on the Google My business card is to help users understand what you do. In the description field, therefore, you can provide information concerning:

• The products and services you make available, including home delivery
• The history of your business
• The mission you wish to pursue.

In addition to the description, then, you must learn to exploit the attributes, thanks to which customers have the opportunity to know the characteristics of your business. The more precise the attributes you enter, and therefore relevant to the profile of your business, the more you will make yourself visible to users on Google.

How to increase home deliveries with social networks

If you are looking for ideas for your takeaway service , know that social networks can also prove to be very valuable tools. Think of Instagram , for example: you have the opportunity to publish a photo of the products you offer - whether it's a jewel, a hamburger, a scarf, and so on - specifying in the caption how to request them at home or to plan surveys to select the promotional offers preferred by your community.

And if photo social media is the most immediate tool to achieve this, don't forget the potential of Twitter and Facebook, where you have the opportunity to associate classic posts with sponsored ads , thanks to which you can communicate your message to a target. very precise reference, chosen according to your needs and objectives.

Google Ads

Home delivery can be advertised through Google Ads , of course: so you will create a Google Adword campaign that will directly reach the public you are aiming for. Ads have the effect not only of increasing your sales, but also of improving the online visibility of your business and recognisability of your brand, with indirect consequences - for example - on the number of followers who will start following you or who will like your social pages . The increase in requests for home delivery services will thus be accompanied by an increase in the average receipt.